One of Made in the Midlands original members has rejoined the community to engage with the organisation's digital offerings. The company is keen to have a 3D scan taken of their facility in Redditch as well as gaining more exposure online through the Made's high ranking domain. The firm left the group back in 2020 due to challenges brought on by the pandemic but are eager to embed themselves back into the group.
Third generation owned manufacturing company AE Oscroft (AEO) and Sons offer high quality metal stampings, welded assemblies and assemblies to a diverse range of industries. Established more than 70 years ago, the company puts their success down to their commitment to customer satisfaction and flexibility. With the ability to offer low to high volume prototypes, the firm can also support customers from design to production.
Having originally joined the Made in Group, including Made in the Midlands and Made in Yorkshire, back shortly after 2009 , when the organisation was established, AEO are familiar with the group’s offerings.
Over the last couple of years, The Made in Group have continued to innovate in digital transformation in order to help bring regional manufacturing and engineering firms up to speed with the online world. This has included the development of projects such as Backing Britain, Made Futures and the introduction of regular Virtual Best Practice events. The latest developments are helping manufacturing leaders gain more insight across the industry whilst giving them the opportunity to network.
What most interested AEO to rejoin the group was the opportunity to have a digital twin created at their manufacturing facility. Created by the Made in Group, the digital twin is captured by a state of the art 3D camera - Matterport. Various scans collecting of a space or room allows the visitor to virtually explore it as if they were there. For manufacturing and engineering companies, this is a great way for them to showcase their capabilities to potential customers and promote themselves as an innovative business. Nicky Knight, HR & Facilities Director at AEO, said:
“Since we were members, Made has improved their offering massively, creating more exposure for its members such as promoting their news in weekly digests. We have noticed the increase in online presence and we would like to be part of this. AEO has an interest in moving with the times in the digital sense and we believe being part of the group will help do that.”
In recent years the Made in the Midlands domain has become first in Google for Midlands manufacturing, a major benefit for members who have a microsite connected to the domain.
The firm is looking forward to attending in person events with fellow members of the Made in Group, to network and build rapport, as well as utilising the digital side of their membership. Looking to diversify their customer base, they are also looking forward to connecting with businesses from a multitude of sectors.
Visit AEO’s microsite here: https://aeoscroft.madeinthemidlands.com/?domain=aeoscroft